Christine's Resume

Christine develops, coordinates, and implements award-winning strategic communication and public relations planning and executive communications to advance the school district’s vision, mission and values.

 

• Manages department staff to ensure effective and proactive media, community, crisis, and public relations and engagement to support 39 schools, 36,000 students, and 5,000 employees

• Leads communication planning and implementation for key District initiatives, marketing, & branding

• Primary spokesperson for the Poway Unified School District, develops all key messaging, and drives and develops all media relationships

• Serves on the Executive Cabinet as the chief communications advisor to the Superintendent, Cabinet members, Board of Education trustees, and District leadership

• Responsible for all aspects of Superintendent’s internal and external communications to stakeholders

• Trains and builds capacity within District leadership to improve and maintain strong communication

• Leads all crisis communications response, including during the closure and reopening of schools during the pandemic, as well as during the activation of the District’s Emergency Operations Center

• Plans and facilitates public events and stakeholder engagement opportunities

• Kept leadership abreast of current trends and research pertinent to the work of public school districts

• Implemented a more collaborative approach to communications, building relationships across departments in the District

• Created the District's first student media internship program in partnership with the Career Technical Education department to engage high school students in PUSD's storytelling efforts

• Led award-winning responses to crisis communications, including during the shooting at a local synagogue and the controversial visit of the former Secretary of Education Betsy DeVos